1. Privacy Policy
We recommend that you read the Privacy Policy which also applies in the event that users access to mymarca.com and use the relevant services without making purchases. The Privacy Policy will help you understand how and for what purposes mymarca.com collects and uses your personal data.

2. Intellectual Property Rights
mymarca.com's contents, including but not limited to, works, images, pictures, dialogues, music, sounds, videos, documents, drawings, figures, logos and any other material posted on yoox.com in any format, including menus, web pages, graphics, colours, schemes, tools, fonts, design of the web site, diagrams, layouts, methods, processes, functions and software which are part of mymarca.com, are protected by copyright and by any other intellectual property right of MYMARCA and of the relevant right-holders. The reproduction, wholly or in part, in any form whatsoever, of mymarca.com and of its contents is not allowed without MYMARCA's written consent.

MYMARCA has the exclusive right to authorise or prohibit any reproduction (whether direct and indirect, temporary or permanent or by any other mean or in any form, in whole or in part) of mymarca.com and its contents.

As far as the use of mymarca.com is concerned, you are only authorised to display the web site and its contents.

You are also authorised to carry out all the other temporary acts of reproduction which are transient or incidental and an integral and essential part of displaying mymarca.com and its contents and which have no independent economic significance. You are also authorised to surf on the web site for the lawful use of mymarca.com and its contents.

You are not authorised to reproduce by any means or in any form, in whole and in part, mymarca.com and its contents. Any reproduction must be authorised from time to time by MYMARCA or, if necessary, by the authors of the work posted on the web site. Such reproductions shall be carried out for lawful purposes and in compliance with copyright and the other intellectual property rights of MYMARCA and of the authors of the works posted on the web site.

The authors of works posted on mymarca.com are at any time entitled to claim the authorship of their work and to object to any distortion or any other modification of the works, including any damage to the works which may prejudice the honour and reputation of the authors.

You undertake to comply with the copyright of the authors who chose to publish their work on mymarca.com or have cooperated with mymarca.com in the creation of new expressive and artistic works which are intended for publication, not exclusively on the web site, or which are an integral part of the web site.

In any event, you are not authorised to use, in any manner or form whatsoever, the contents of the web site or any single work protected by copyright or any other intellectual property right. By way of example, you must not alter or modify the web contents or any work protected by copyright and by any other intellectual property right without MYMARCA's consent and without the consent, where necessary, of each author of the works posted on mymarca.com.

3. Trademarks and Domain Names
MYMARCA is the exclusive owner of the logos and registered trademarks "Mymarca" and "Mymarca.com" and of any other sign which includes the word "mymarca" and the domain name "mymarca.com".

All of the other signs which are used for distinguishing the products sold on mymarca.com posted on the web site are registered trademarks of the respective owners and are used on mymarca.com only for the purpose of distinguishing, describing and advertising the products sold on mymarca.com.

MYMARCA and all of the other owners of registered trademarks are entitled to the exclusive use of the trademarks respectively owned.

You are not authorised, without the consent of MYMARCA and of any other owner of the registered trademarks posted on the web site, to use such trademarks for distinguishing products or services.

Most of the trademarks posted on the web site and concerning the products for sale on mymarca.com are famous and well known to the general public and to each user of mymarca.com.

Any unlawful or unauthorised use of such trademarks is prohibited and gives rise to serious legal consequences. Such trademarks and any other sign posted on mymarca.com must in no way be used in order to obtain undue advantage from the distinctive character or reputation of these trademarks or in such a way as to damage them and their owners.

4. Links to Other Web Sites
mymarca.com contains links to other web sites which are in no way connected to mymarca.com or MYMARCA.

MYMARCA does not control or monitor such third party web sites or their contents. MYMARCA shall not be held liable for the contents of such sites and/or for the rules adopted by them in respect of, but not limited to, your privacy and the processing of your personal data when you are visiting those web sites.

Please, pay attention when you access these web sites through the links provided on mymarca.com and carefully read their terms and conditions of use and their privacy policies. Our General Terms and Conditions of Use and Privacy Policy do not apply to the web sites of third parties.

Mymarca.com provides links to other web sites exclusively to help its users in searching and surfing the Internet and to allow links to web sites on the Internet. When MYMARCA provides links to other web sites, MYMARCA does not reccomend that to its users access these web sites and it does not provide any guarantees to their web content or to services and products supplied and sold by these web sites to Internet users.

5. Links to mymarca.com
Please, contact MYMARCA at the following e-mail address info@mymarca.it if you are interested in linking the home page of mymarca.com and other web pages which can be publicly accessible. You are requested to contact MYMARCA for requesting our consent to linking mymarca.com. MYMARCA grants links to mymarca.com free of charge and on a non-exclusive basis.

MYMARCA is entitled to object to certain links to its web site in the event that the applicant who intends to activate links to mymarca.com has, in the past, adopted unfair commercial or business practices which are not generally adopted or accepted by the market operators, or has made unfair competition activities vis-à-vis MYMARCA or the latter's suppliers, or when MYMARCA fears that such practices or such activities might be adopted by the applicant in the future. In any event, it is forbidden to post deep links (such as deep frames) to mymarca.com or to use unauthorised meta-tags without MYMARCA's consent.

6. Disclaimers on Content
MYMARCA has made all efforts to prevent the publication on its web site of content describing or representing situations of physical or psychological violence or which, according to the sensitivity of mymarca.com's users, might be deemed to violate civil beliefs or human rights and dignity, in all its forms and expressions.

In any event, MYMARCA does not warrant that the contents of the web site are appropriate or lawful in other Countries outside Italy.

However, in the event that such contents are deemed to be unlawful or illegal in some of these Countries, please do not access our web site and, where you nonetheless choose to access it, we hereby inform you your use of the services provided by mymarca.com shall be your exclusive and personal responsibility.

MYMARCA has also adopted measures to ensure that the content of mymarca.com is accurate and does not contain any incorrect or out-to-date information.

However, MYMARCA cannot be held liable for the accuracy and completeness of the content posted by MYMARCA on its web site, except for its liability for tort and gross negligence and as otherwise provided for by the law.

Moreover, MYMARCA cannot guarantee that the web site will operate continuously, without any interruptions and errors due to the connection to the Internet. In the event of any problem in using our web site please contact our Customer Care visting our HELP area or write to the following e-mail address: info@mymarca.it. A MYMARCA representative will be at your disposal to assist and help you to restore your access to the web site, as far as possible.

At the same time, please contact your Internet services provider or check that each device for Internet connection and access to web content is correctly activated, including your Internet browser.

Although MYMARCA shall use its best efforts to ensure regular access to its web site, the dynamic nature of the Internet and web content may not allow mymarca.com to operate without any suspensions, interruptions or discontinuity due to updating the web site.

MYMARCA has adopted adequate technical and organisational security measures to protect services on mymarca.com, integrity of traffic data and electronic communications in order to prevent unauthorised use of or access to data, as well as to prevent risks of dissemination, destruction and loss of data and confidential/non confidential information regarding users of mymarca.com, and to avoid unauthorised or unlawful access to such data and information.

7. Our Business Policy
MYMARCA has adopted a business policy; its mission consists of selling products through its services and its web site to "consumer" only. "Consumer" shall mean any natural person who is acting on mymarca.com for purposes which are outside his or her trade, business or professional activity (if any).

If you are not a consumer, please do not use our services for purchasing products on mymarca.com. MYMARCA shall be entitled to object to the processing of purchase orders from persons other than consumers and to any other purchase order which does not comply with the General Terms and Conditions of Sale and these General Terms and Conditions of Use.

8. Governing Law
These General Terms and Conditions of Use are governed by Italian law.